Privacy Policy

1. Scope

This Privacy Policy explains how personal data is collected, used, stored and shared when you visit this website, browse app listings, request a valuation, submit an app, make an offer, submit buyer criteria or communicate with an advisor.

The operator of this website acts as the data controller for personal data processed through the website and its services.

2. Information we collect

Information you provide

Depending on how you use the website, we may collect:

• Your name.
• Your email address.
• Your Telegram, WhatsApp or other contact details.
• Whether you are acting as a buyer, seller or both.
• Your acquisition budget and buying criteria.
• Information about the types of apps you want to acquire.
• App Store or Google Play listing links.
• App names, platforms and categories.
• Revenue, profit, downloads, traffic and other app-performance information.
• Information about ownership, expenses, technology and transfer readiness.
• Offer amounts and messages connected with a listing.
• Your objectives, preferred transaction structure and expected timeline.
• Information and documents supplied for valuation, verification, due diligence or transfer.
• Messages and other communications with an advisor.

You may choose not to provide optional information. However, certain information may be required to respond to a request, evaluate an app or facilitate a transaction.

Information collected automatically

When you access the website, we may collect:

• IP address.
• Browser and device type.
• Operating system.
• Approximate location derived from an IP address.
• Pages visited.
• Buttons, listings and features used.
• Referral source.
• Date and time of access.
• Technical, performance and security logs.
• Cookie and similar-technology information.

Information from other sources

We may obtain information from:

• Public App Store and Google Play listings.
• Public business information.
• App owners and authorized representatives.
• Buyers, sellers and professional advisors.
• Analytics, hosting, security and form-processing providers.
• Information supplied during due diligence or transaction discussions.

3. How information is used

Personal data may be used to:

• Operate and secure the website.
• Display and manage marketplace listings.
• Respond to buyer, seller and advisor requests.
• Generate preliminary app valuations.
• Review apps submitted for sale.
• Review and process offers.
• Match buyers with listed or off-market opportunities.
• Verify listing and financial information.
• Assess buyer criteria and transaction readiness.
• Facilitate introductions between prospective buyers and sellers.
• Support nondisclosure agreements, letters of intent, due diligence, purchase documentation, escrow and asset transfers.
• Communicate about a request, listing or transaction.
• Prevent fraud, spam, abuse and unauthorized activity.
• Maintain records of offers, communications and transactions.
• Improve website performance and user experience.
• Comply with legal, regulatory, accounting and tax obligations.
• Establish, exercise or defend legal claims.

We do not use personal data to make decisions producing legal or similarly significant effects solely through automated processing.

4. Legal bases for processing

Personal data is processed where:

• Processing is necessary to respond to a request or take steps before entering into an agreement.
• Processing is necessary to perform an agreement.
• Processing is required by law.
• Processing is necessary for legitimate interests, including operating the marketplace, evaluating opportunities, preventing fraud, protecting the website and facilitating transactions.
• You have provided consent.
• Processing is necessary to establish, exercise or defend legal claims.

Where processing relies on consent, consent may be withdrawn at any time. Withdrawal does not affect processing performed before consent was withdrawn.

5. Marketplace and listing information

App listings may publicly display information such as:

• App name and logo.
• Store screenshots.
• Platform and category.
• Description and release information.
• Downloads and ratings.
• Revenue, profit, expenses and valuation information.
• Traffic, geography and technology information.
• Transfer information.
• Growth opportunities.

Personal contact details are not included in a public listing unless the relevant person has authorized their publication.

Information marked as confidential is shared only where reasonably necessary to evaluate or complete a potential transaction.

6. How information is shared

Personal data may be shared with:

• Prospective buyers and sellers involved in a relevant opportunity.
• Advisors involved in valuation, verification, negotiation or transfer.
• Hosting, database, storage, analytics, security and technical providers.
• Form-processing and communication-service providers.
• Legal, accounting, financial and technical advisors.
• Escrow, payment and transaction-service providers.
• App-store operators where necessary to complete an app transfer.
• Government bodies, regulators, courts or law-enforcement authorities where disclosure is legally required.
• A successor or purchaser in connection with a merger, restructuring or transfer of the website or its operations.

Only information reasonably necessary for the relevant purpose is shared.

Personal data is not sold as a standalone product.

7. Confidential information

Seller submissions, buyer mandates and transaction-related information may contain confidential business information.

Such information may be shared with authorized personnel, advisors, service providers and qualified counterparties where necessary to evaluate or facilitate a transaction.

Where a separate nondisclosure agreement is signed, information covered by that agreement will also be handled in accordance with its terms.

8. International transfers

Buyers, sellers, advisors and service providers may operate in different countries.

When personal data is transferred internationally, reasonable legal and contractual safeguards are used where required. These may include contractual data-protection obligations, standard contractual clauses, adequacy mechanisms or another lawful transfer method.

9. Data retention

Personal data is retained only for as long as reasonably necessary to:

• Respond to inquiries and requests.
• Maintain app listings.
• Evaluate or complete potential transactions.
• Maintain business and transaction records.
• Prevent fraud and enforce website terms.
• Comply with legal, regulatory, tax and accounting obligations.
• Resolve disputes and protect legal rights.

When information is no longer required, it is deleted, anonymized or securely archived.

Information connected with a legal claim, dispute or completed transaction may be retained for the period required by applicable law.

10. Cookies and similar technologies

The website may use cookies and similar technologies to:

• Provide essential website functions.
• Remember preferences.
• Protect forms and prevent abuse.
• Measure website traffic and performance.
• Understand how visitors use marketplace pages.
• Improve navigation and content.

Essential cookies may operate automatically where required for the website to function.

Non-essential analytics or marketing technologies are used in accordance with applicable consent requirements.

You may block or delete cookies through your browser settings. Disabling essential cookies may affect website functionality.

11. Security

Reasonable technical and organizational safeguards are used to protect personal data against unauthorized access, loss, misuse, alteration and disclosure.

These safeguards may include encrypted connections, access restrictions, protected infrastructure, monitoring, authentication controls and secure backups.

Access to personal data is limited to persons and service providers who require it for legitimate operational or transaction-related purposes.

12. Your privacy rights

Subject to applicable law, you may have the right to:

• Confirm whether your personal data is being processed.
• Request access to your personal data.
• Correct inaccurate or incomplete information.
• Request deletion of personal data.
• Request restriction of processing.
• Object to processing based on legitimate interests.
• Object to direct marketing.
• Withdraw consent.
• Receive certain information in a portable format.
• Request information about international transfers.
• Submit a complaint to a competent data-protection authority.

To exercise a privacy right, use the "Speak with an advisor" button on the main page and state that your request concerns privacy or personal data.

Information may be requested to verify your identity before completing a privacy request.

A request may be limited where continued processing is required by law, necessary to protect another person's rights or required for a legal claim.

You may also lodge a complaint with the National Center for Personal Data Protection of the Republic of Moldova or another competent supervisory authority.

13. Children

The website and its marketplace services are intended for adults.

We do not knowingly collect personal data from anyone under 18 years of age. If such information is identified, reasonable steps will be taken to delete it.

14. Third-party websites

The website may link to the App Store, Google Play and other third-party services.

Third-party services operate under their own terms and privacy policies. This Privacy Policy does not govern how independent third parties process personal data.

15. Policy updates

This Privacy Policy may be updated to reflect changes to the website, its services or applicable requirements.

The current version will be published on the website with its effective date. Material changes will be communicated through the website where appropriate.

16. Contact

For privacy questions, requests or complaints, use the "Speak with an advisor" button on the main page or email us at cristian.postolache@brilicmedia.com.